SEO
Search engine optimization: tool comparisons, strategies, technical SEO, and practical guides for better rankings.
8 Articles
What Is llms.txt? What the File Does and Doesn't Do, Measured in 27 Days of Server Logs (2026)
llms.txt is a Markdown file at the root of your website that is meant to point AI agents to your most important content. We analysed 27 days of logs, checked 73 domains and rebuilt the Lighthouse audit. Result: not one major AI crawler fetched the file.
What Is IndexNow? The Protocol Explained, With Real Measurements From Our Server Logs (2026)
What is IndexNow? The open protocol pushes new and changed URLs to Bing, Yandex, Seznam, Naver and other search engines. We cover setup, status codes and limits, and measure in our own logs how fast bingbot really shows up after a ping.
How to Create a Sitemap in 2026: XML Sitemaps Step by Step, With Real Crawler Data and a Bug in Our Own
How to create a sitemap: XML sitemap structure, generators for WordPress, Shopware, Astro and Next.js, submitting to Google and Bing. With log file data on who actually reads our sitemap, and the lastmod bug we found in it along the way.
How to Create a robots.txt in 2026: Guide with Examples, AI Crawlers and a Mistake We Made Ourselves
How to create a robots.txt step by step: structure, syntax, ready-made templates for WordPress, shops and AI crawlers like GPTBot. With our own log file measurements and a parser test our own file failed.
Shopware SEO in 2026: What Your Shop Actually Ships – Measured on a Live Store
A hands-on Shopware SEO guide: we measured a live Shopware 6 store with 15,562 SEO URLs and compared it against a stock installation. Canonicals, redirects, hreflang, sitemap, pagination – with real numbers and three failures that stay completely silent.
Google AI SEO in 2026: What AI Overviews and AI Mode Actually Change
Google AI SEO with sourced numbers instead of panic: how AI Overviews and AI Mode are built, how far click-through rates really fall, what Google itself recommends — and which supposed optimisations demonstrably do nothing.
Bing SEO in 2026: The Overlooked Channel That Decides Your AI Visibility
A practical Bing SEO guide: real market share numbers with a source, the ranking differences that actually matter versus Google, Bing Webmaster Tools, a step-by-step IndexNow setup — and an honest section on when Bing SEO is not worth your time.
SISTRIX vs Ahrefs: Which SEO Tool Fits You in 2026?
SISTRIX vs Ahrefs compared honestly: visibility index, backlink analysis, keyword research, pricing and UX – explained from real-world use, with a clear recommendation for the DACH market and international SEO.
